New Product Development (NPD): It’s highly important for any organisation to focus on NPD to stay ahead of competition & maintain or reach leadership position.
It’s an Innovative & Dynamic process which requires amalgamation of Creativity, Marketplace trends, Technical expertise (R&D and Engineering), & effective Project management
Synchronised work between various functions + Customer inputs + Early Sourcing leads to improved Top & Bottom line of any Organisation
Case Studies
Timely successful launch of New Product helped launch of Product much ahead of competition, led to Market share jump by 12 – 15%